Who are we ?

12 years of expertise at your service

Created 12 years ago, the run’concept agency is composed of a team of experts in communication and public relations. We stand out thanks to our detailed knowledge in different fields of activity as well as the seriousness and the quality of our services.

Committed to regional development

Thanks to our abilities and versatility, we put all our energy into helping our clients, whose actions and commitments respond to the issues of regional development.



The optimistic agency
… is at your service

What do we do ?

We put our abilities at the service of people and companies with the aim of:

  • building or rebuilding an image or reputation
  • creating a public profile
  • publicizing its messages, assets and positioning
  • generating interest in its brand, its products
  • becoming an influencer
  • putting across its views to different public and private authorities
  • elaborating its content strategy on social networks
  • building and managing its e-reputation
  • calling on a mediator
  • knowing journalists’ codes, mastering speaking skills
  • organizing training courses for social networks, media relations
  • anticipating or managing crises efficiently in order to overcome them with the least impact

Our DNA :
Ethics, collective intelligence, commitment and optimism

What do you need us for ?

To be by your side

Because the run’concept team consists of professionals – women and men – who are proactive, competent and at your service to answer your needs. Because professionalism, ethics and integrity are values that determine all our actions. Because being at your side to satisfy you is our main aim.

A member of Synap

100% independent, led by its founder, run’concept is a Synap member – the National Union of Press Attachés and Consultants in Public Relations – for 10 years and remains, so far, its sole representative on Reunion Island.



Nos services

Find out our offers below

En savoir plus...

Crisis management

  • Strategy counselling
  • Sensitive communication
  • Representation/ Public speaking
  • Mediation
  • Crisis communication

Media relations

  • Image study
  • Strategic counselling
  • Media relations
  • Media-coaching

Institutional relations

  • Strategic counselling
  • Public relations
  • Institutional relations
  • Influence communication
  • Corporate events communications


  • Advice
  • Content
  • Monitoring and e-reputation
  • Social networking


  • Active teaching
  • Training in our business skills
  • Post-training support
  • Inter and intra training

run'concept pluses

  • Happiness at work
  • Creativity reunions
  • Coaching
  • Committed communication

Our team of experts

Unity is strength
Ophélie Ferrare
Consultant in institutional relations and event communication

After several years’ experience working for European authorities, first as Parliamentary Assistant to a Spanish European M.P. and then as lobbyist at EURODOM, Ophélie Ferrare subsequently worked for 5 years in the corporate-event field. It is with this great experience that she became part of run’concept. Accusomed to the political sphere and experienced in technical dossiers, she assists clients in their institutional relations and event communication.

Johan Equixor
Digital and e-reputation consultant, media relations

Johan Equixor joined run’concept in order to respond to clients’ needs in digital strategy. With his 10 years’ of experience as a newspaper and magazine reporter, he is passionate about digital innovation, which is what brought him naturally to specialize in the field of new technologies. A member of several associations and professional networks he actively participates in promoting the digital culture in Reunion.

Anne Laure Delamotte
Senior consultant in media relations and public relations

During her career, Anne-Laure Delamotte has had two different professions: as a journalist for 5 years and as a media relations manager, a position she has held at run’concept since 2011. She primarily assists economic and institutional decision-makers in their development strategy by guiding them in their relations with the media. Due to her university education in Distribution Management and Local Development her specialty is predominantly economic.

Romain Lefebvre
President of run’concept, public relations and organisations

Thanks to his network, Romain Lefebvre accompanies agency clients in their global strategy in public relations. He is also a coach and mediator. The founder of run’concept, for 10 years he has accompanied decision-makers of all types in their communication needs. With them, he identifies their influence strategy and action plan for committed communication. He is an administrator for MEDEF Réunion (the French Employers’ Association). He is also a member of Technopôle de la Réunion and participates in major citizen projects such as Démorun, the latest local elections, or Monnaie Péi for the implementation of a complementary local currency.

Alexandra Farre
Head of Human Resources and
Happiness-at-work creator

A lawyer by training then H. R. Assistant for several employer groups, Alexandra Farre has always been a fan of new forms of work. Her in-depth thoughts on liberated companies and happiness at work led her to become part of the run’concept team, with whom she shares the same vision. In charge of the back-office, Alexandra also encourages her co-workers’ optimism, supports their well-being and maintains “team spirit”.

Thomas Lauret
and Public Relations Consultant.

Thomas Lauret was a journalist for 10 years in a local daily newspaper, specialising in economic issues. This culture directly influences his vision of relations with the media, since he understands the needs and expectations of his contacts all the more. A real connoisseur of the local market, he is well aware of regional development issues.

Fleur Postaire
Trainer and Senior consultant in media relations and public relations

Fleur Postaire has worked for 12 years in Media Relations, first in Paris and then in Reunion (since 2012). She is currently in charge of developing the run’concept training division. A new activity she has developed in order to enable each person to be an actor in his/her communication, by learning the different skills of Public Relations. Trained in active teaching, she conducts training sessions and workshops for various audiences, on the themes of public speaking, oral fluency, media training, and, of course, Media Relations, her favourite field.

Fabienne Azalbert
Junior Consultant in Media Relations and Public Relations

A former journalist in the local written press and then the radio, Fabienne Azalbert presented RTL Reunion morning news for four years. That is how she covered different topics, from local news to the economy and local politics. Nowadays, she puts her experience and knowledge at the disposal of run’concept clients in the field of public relations and media relations.