Digital tools have become an integral part of our daily life and their importance, both professionally and personally, will continue to grow. Mastering them is therefore essential.
This mastery goes through different stages. The first is to establish a strategy. To appear in the digital world, precise objectives are needed. Why have an internet page if no one goes on it? Why have a Facebook page if we don’t post on it?
Once the reasons for your presence and your strategy have been established, the next step will be to carry out the recommendations. Run’concept will, for example, produce quality content likely to improve your image with your target groups
Measuring and monitoring
Lastly, the efficiency of these actions must be measured. On the internet, everything is measurable, so why not take advantage of it? The measures are all the more crucial as they enable you to know what is being said about you online. To help you in this approach, the run’concept team has a range of intelligence tools capable of monitoring many channels (websites, social networks, blogs, etc.).